Seeking

Wonder

Michel Gondry Film Festival
The Cloud of Fantasy
   A hypothetical film festival creating
       a system of visual communications
that celebrate the work of
   film director Michel Gondry.
Objective
Develop a complex set of materials that promote a hypothetical film festival for a chosen film director. The goal is to integrate various forms of messages into a cohesive visual language that fully expresses a common thread and aesthetics from the director’s films.

Approach
Based on my research, I defined a theme to explore in Gondry’s films: wandering between mundane realities and marvelous reveries. I employed light leak effects to prosaic-looking images and paired them with line illustrations of fantastical landscapes and creatures.
Keywords
Adventurous
Fantastical
Day-Dreaming

Categories
Branding
Editorial Design
Packaging
UIUX Design
Advertising